Marketing Strategy — From Web3 to the Real World

Health Buddy is built to bridge the gap between Web2 and Web3—by targeting everyday health-conscious users, not just crypto natives. Our strategy is designed to bring value to real users first, and onboard them into the $HBUD ecosystem seamlessly.

● Fitness Influencers on TikTok & Instagram We’re collaborating with top fitness creators to showcase real-world use of the app and watch. These influencers will demonstrate features like food scanning, progress tracking, and the ability to earn rewards—creating viral appeal for non-crypto audiences.

● Web2 Campaigns Targeting the Health Niche Performance-driven ads and content will be deployed across YouTube, health blogs, Reddit, and wellness podcasts. Our messaging will focus on “AI-powered health tracking,” not crypto—to ensure mass appeal.

● Paid Media + Referral Systems We’ll run sponsored content and incentivize sharing through a referral system where users earn perks (or tokens) for getting friends to join—growing our network organically.

● Token Airdrops to Pro Subscribers To introduce crypto to everyday users, we’ll reward Pro subscribers with $HBUD tokens through periodic airdrops. It’s a subtle, effective way to ease them into Web3 utility without friction.